Hornblower and Journey Beyond reckon bookings will accelerate further once the international border opens to tourists from the end of February.
It comes as the tourism sector sets its sights on Easter as the next key period in its recovery from the pandemic, which crushed travel demand and activity. While the omicron strain threatened to derail these efforts in January, it looks like confidence is returning as daily infection rates slide.
While bookings are strong, Journey Beyond will still have to contend with a closed West Australian border – a major obstacle especially for its Indian Pacific rail journey that travels from Sydney to Adelaide to Perth.
Journey Beyond boss Chris Tallent was disappointed that WA had delayed its border opening past the previously set date of February 5 but was hopeful a new date would be set soon.
“We’re pretty optimistic that it won’t be that far away. Certainly, in the next month or so is our view, and we are really hopeful that is the case because we have extraordinary demand into WA,” Mr Tallent said.
He said intra-state demand for Journey Beyond’s WA-based attractions such as the Rottnest Express cruise and Horizontal Falls experiences was steady, albeit “patchy at times”, as Journey Beyond waits to boost business with interstate travellers.