Credit: Chen Mizrach via Unsplash
Australia’s international border is finally opening, Tourism Australia has launched a global campaign, local operators are getting ready to welcome arrivals.
Data from digital marketing intelligence platform Pathmatics shows which brands have been increasing digital ad spend.
Analysis shows a clear uptick in digital ad spend largely on Facebook ads
Aviation and cruise brands quickly jumped on the news, sharing creatives encouraging consumers to book trips.
Eugene Du Plessis, Pathmatics Regional Director Australia and New Zealand: “It’s been a long time coming but Australia’s travel and tourism sector can finally breathe a sigh of relief.
“The border reopenings will reinvigorate some much-needed life into what has been a struggling sector and brands in this industry will be hard at work pivoting their marketing strategies to take advantage of the news.
“I don’t think many Aussies will need convincing to book holidays but I certainly expect to see digital ad spend in this category skyrocket throughout the rest of February and beyond.
“Competition for airline and accommodation brands will be fierce and at Pathmatics, we’ll be tracking which brands are advertising what and where to capture the attention of those consumers itching to get overseas.”
Digital ad spenders in travel and tourism February 7-14:
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