Tourism deptt participates at India Travel Mart Amritsar

Amritsar, March 12: India Travel Mart (ITM) has been serving as a platform for the huge travel market in Northern India, as the oldest and biggest travel trade show in the city and is supported by State Tourism Departments, National local travel trade associations.

 ITM Amritsar started from March 11th 2022, with state tourism boards participating and other hoteliers, travel agents under one umbrella. Amongst the state tourism boards, Jammu & Kashmir Tourism showcases its varied products & services.

The Jammu & Kashmir Tourism Department which is participating in the India Travel Mart (ITM) Amritsar is putting its varied tourism products and services on display.

 During the press meet with travel trade fraternity & media, Jammu & Kashmir Tourism Officials  Shah Nawaz Ahmed, Manager Marketing- SKICC, Jammu & Kashmir and  Ambika Bali, Assistant Director Tourism- Katra, Jammu & Kashmir highlighted Jammu & Kashmir as a destination with new arenas, new initiatives which are being undertaken by J&K.

 Ahmed said: Jammu & Kashmir is crown of India and offers a combo of all tourism products and services which is the essence of the whole country because India is a Vibrant Incredible Mini World with variety of cultures, cuisines and other tourism diversities.

 The officials briefed the travel trade fraternity of PUNJAB about the rich cuisine, culture & craft of Kashmir & Jammu and also, added the information about Saffron & Horticulture Produce which is unique to Kashmir.