The brand offers eye shadow palettes, eyeliner, lip tint, blush, lip gloss, highlighter and face gems. The products, now available on Pley Beauty’s official website and starting in February on Revolve, will range in price from $16 to $36.
In celebration of their launch, Pley Beauty has also teamed with Sony Pictures Consumer Products for a limited-edition capsule collection inspired by Netflix’s “Cobra Kai,” in which the actress plays the role of Tory Nichols. The collaboration will include an eye shadow palette, blush, highlighter, facial mist, lip tint and face gems, with prices ranging from $18 to $42.
The label’s packaging is also certified plastic neutral, with nearly all of it made from recycled materials, in partnership with RePurpose Global. Additionally, celebrity makeup artist Melissa Hernandez has been tapped as Pley Beauty’s director of artistry.
“Growing up as an actress, I spent a lot of time sitting in the makeup chair, which is where my love of beauty began. Having the opportunity to create Pley Beauty over the last year has been a passion project of mine and a real dream come true,” List said in a statement. “We really pushed boundaries to build a sustainable and clean beauty brand without sacrificing on performance. I’m just so excited to introduce Pley to the world and see how people create their own looks through color, experimentation and a little bit of sparkle.”
List is most well-known for her roles in Disney series “Jessie” and its spin-off “Bunk-d,” “Diary of a Wimpy Kid,” “Cobra Kai,” and “27 Dresses,” the latter of which is where she made her acting debut.
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